The launch of Google pay per action

by Admin

22 Jun
 None    Site Promotion

by Cyrus Taraporvala

If you partake in Google's AdWords program, you may notice an alert in your account to try pay-per-action advertising. Pay-Per-Action (beta) offers a new pricing model for advertisers where they only pay for actions that are specifically defined. This means that a publisher would only get paid upon completed conversion, and not on the number of hits generated for the advertiser.

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