Why Microsoft doesn't need to compete

by Admin

12 Nov
 None    Internet Related

by Rob Sullivan

There are many people in our industry who are wondering why Microsoft is taking so long to get into the search game.

After all, Google has stolen the market from under their noses. With such a commanding domination of the desktop market, and the ability to set each users browsers homepage, one would think that Microsoft should own the search market.

But results show that MSN search results are just not relevant or adequate.

Knowing this, one would think, that Microsoft would invest in search. After all, Google has been steadily gobbling up search share for over 3 years now (since it became more mainstream) and has proven that you can make money at search. So knowing that Google has been active for three years might make one wonder - why did Microsoft take so long to get into search?

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