by Kyle Grant
http://www.mediative.ca

Case Study: B2B E-Commerce

The Challenge:

A large B2B Industrial Supplier approached us several years ago wanting to increase the effectiveness of their PPC campaigns. At the time, the PPC campaign and budget was smaller with significant opportunity for growth. The available inventory for the campaign was 16 times what the budget was able to effectively cover. At the time, the organization was very apprehensive with the investment into SEM and digital advertising; however, would be willing to increase budgets providing that success could be proven.

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