by Admin
by Michael Fleischner
http://www.marketingscoop.com
Link Exchanging is the process of exchanging text links between websites. Webmasters exchange links to improve traffic through numerous inbound links or link popularity. Exchanging links is normally a free process (unless you choose a fee-based link exchange program), making link exchanges cost effective. Another benefit of using a link exchange program is that it helps improve search engine result placements.
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