A recent Social Shake-Up survey reveals that the network has unexpectedly emerged as a key component of social strategies across the U.S.
The Social Shake-Up Show (May 7 – 9), the leading social media marketing conference in the U.S., recently announced results from its 2018 social media use survey. Key findings revealed that while Facebook continues to be the No. 1 social media network across the board in usage, advertising spend, ROI and analytics tools, LinkedIn followed as No. 2 in all aforementioned categories; other top networks like Twitter, Instagram and Snapchat trailed behind, sometimes drastically.