Last week, I talked about studies, done both by the PEW Internet group and Enquiro, that explored the differences between how men and women interact online. A number of differences had been observed in general with how both sexes use the internet, but I wrapped up by saying that while this was also true in search, the differences seem to be much more subtle.
First, let's explore one of the biggest variations in how men and women use the internet. Please understand I'm talking averages and generalities here. Yes, there are women and men who are exceptions to what I'm about to say. I'm aware of the fact, and endlessly grateful for it.