Google has released Google Related Links which is a new feature that would allow Google to add dynamic relevant content links to your website. These related links will be placed on the side of your site offering users with navigation to related content. These links may go to related news, related searches or related pages based on the topics found on that page.
There are various formats that webmasters can select and implementing Google Related Links is quick and easy. All that you need to do is copy and past the javascript coding to the page and when visitors come to the page, Google will provide dynamic links to other sources of information that is related to the content on your page.