Search in the Far East

by Admin

08 May
 None    Internet Related

by Jeff Conduct

To stay relevant or even solvent, a company must keep itself informed. That's why research, of both the in-house and outsourced varieties, is essential. At keeping tabs on who's doing what in the marketplace is key to our success, and it doesn't matter whether our information comes via mailman or email - at the end of the day, it's still content, right? Recently, I happened to come upon the work of a reliable investment banking firm that specializes in Chinese tech research, New York Global Securities. I learned that New York Global thinks as highly of search advertising's positioning in China as I do of it was here in America. They initiated coverage of a major Chinese Search Engine, Baidu (which translates to 'a hundred times'), with a 'Buy' rating.

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