When it comes to search engine marketing, the best place for an organic keyword listing to be is above the fold on the first page of search results. This does not mean that there is no value in being on page 1 below the fold, or on page 2 of the results - it simply means that fewer searchers will see you. Due to the heavy competition for organic listings that are above the fold on page 1, and the methods used by search engines to place listings, successful SEO (Search Engine Optimization) for content-rich can take anywhere from several months to over a year to achieve.
SEO is a serious, time intensive and ongoing expense. Choosing the right keywords with which to optimize a site is a critical factor in the success of any SEO campaign.