Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself. When you attend a trade show or conference, you can come equipped with brochures designed specially for the event and take advantage of the common interest that is bringing the attendees together. You might even be able to generate business by offering a conference only discount to those that attend, if anyone picks one up and reads it. And with these ABCs you can increase your chance of that happening.