If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all.
When you open your email In Box in the morning and 'weed out' the SPAM, how do you do it? By reading the subject line. Unless an email is blocked by a SPAM blocking application, the user reads the subject line and decides whether they should open the email or delete it.
If you can provide valuable information in the subject line, rather than a 'pitch' you stand a much better chance of getting them to open it. Here's an example of what I mean.