As the uncontested search engine leader, changes in Google’s new reinforcement learning algorithm can make or break a company’s online traffic. How do businesses adapt their digital marketing strategies to avoid losing traction? Derek Chew, CEO of Fullmoon Digital, explains that digital marketing is not just about 1’s and 0’s.
Cracking the latest code to rank among the coveted top three spots of Google’s search results can be an elusive challenge. A business may enjoy a steady stream of leads from top-ranking content only to discover it has lost ground after an algorithm change. Google is continually adjusting its search engine ranking system and user interface, averaging 12 changes per day, keeping digital marketers on their toes.(1) Google’s most recent algorithm change, the “helpful content” update, is designed to reward content written for people by people rather than for search engines using AI technology.(2) Derek Chew, CEO of Fullmoon Digital (FMDM), maintains that the foundations of successful digital marketing remain the same regardless of what methods Google employs.