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Questioning the power of the influencer

on 08 Oct  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Word of mouth is powerful in marketing. In the last two weeks, we’ve seen how the opinions of others can cause us to change our own beliefs to match. We’ve also seen how the speed at which the word spreads is a function not only of the structure of the network itself, but also the value of the message and its impact on the people in the network, as well as how much they stand to gain (or lose) by spreading the word.

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