by Admin
Part 2 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's good rankings while improving their site's lead generation abilities
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