Search and Our Online ‘Set Point’

by Admin

22 Mar
 None    Internet Related

by Gord Hotchkiss

Derek Gordon’s piece on Siri this week gave concrete proof to what I’ve been saying about the transition of search from a destination to a utility. Consider the example Derek gave of Siri’s functionality: make action-oriented queries into your iPhone like “find me a good French restaurant for two tonight.” Using your iPhone’s location coordinates, it will search Yelp for positive reviews of restaurants in your area, find a reservation for the most popular one via OpenTable and ask if you’d like to confirm a reservation. Once you’ve confirmed the time, Siri will book the reservation for you.

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