by Sonath Somer
The objective of all marketers is to find the most appropriate and efficient tools for advertising. The panorama is quite large, starting from search engines (organic or PPC) to newsletters, article submissions, opt-in e-mails, blogs, posting, nothing (Free for all) link pages, press releases, and so on. Businesses (irrespective of their size, small, medium or large) establish marketing strategies combining different advertising tools in order to diversify their marketing budget and maximise the resul
by Gord Hotchkiss
Okay, I admit it. I'm a sucker for the movie 'It's a Wonderful Life'. I'm happy to say that I've once again had my annual fix of George Bailey. So that, together with the fact that I can count the days left in 2007 on one hand, caused me get reflective. There's something about the turning of a calendar page that causes one to clean up our inventory of lessons learned from the past year, and start goal setting for the new. That's why the New Year brings the inevitable 'Best of' and 'Top 10' lists, the 2007 Time Lines and the predictions for 2008. As much as all these things are tempting, I'm going to resist. Instead, I'm going to say thank you for a few things that I've been blessed with in the past year, thanks to the Internet.