After the recent SMX show in London, I had a chance to have a wrap up dinner with Chris Sherman. Chris and I, both feeling a little long in tooth, realized that there's been a generational transition in search. The new generation is taking over the tactical stuff. As Chris said, 'This blows away the traditional block and tackling stuff we used to do.' These are hotshots that live and breathe social media optimization, get a visceral rush out of an elegant link baiting campaign and measure their prowess through the number of Diggs they collect. They've taken organic optimization to a new level.