Top Google software engineer Matt Cutts recently wrote about paid links in his blog. Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Matt Cutts suggested that it was better not to use paid links.
Fortunately, there are generous individuals and organizations who have the facilities to review the work of the Anti-spyware developers and make the results available for all of us everyday users of the Internet.
The challenge for us is to know where to go for these results and recommendations, and to know which of the anti-spyware and anti-virus programs to use on our computers.
There are many web masters, newsletter, and Blog publishers who constantly monitor the results published by the anti-spyware reviewers. Most of them pass these information alerts on to their readers and subscribers, often offering suggestions and advice based on their own personal experiences and expertise.