by Terry Detty
Pay per click advertising is a highly successful way to promote your online business and increase your sales. However, like all other internet marketing tactics, pay per click advertising isn't for everyone. For this reason, you may be wondering whether or not pay per click advertising can help you. To determine whether or not you can benefit from pay per click advertising, you need to examine the profitability of keywords, namely the keywords that you would choose to be associated with your ads.