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A Frog in Boiling Water: Is the Fortune 500 Client All They’re Cracked up to Be?

on 26 Jan  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

P&G’s new CEO, Bob McDonald was asked, in a recent interview with Ad Age, what keeps him up at night:

The biggest thing is the parable of the frog in the boiling water. That’s why today, of the Fortune 50 from 1955, only nine of those companies still exist. P&G is one of them. I want P&G to be on that list 172 years from now, because that means we’re touching and improving more lives. The only thing that can kick us off that list is complacency or inability to learn new things or unwillingness to change.

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