My previous column discussed dealing with increasing amounts of competition in the B2B world. It is no secret that B2B companies are facing increasing amounts of online competition. Many times competing for the prime real estate means dealing with category killers and competition that can be considered direct (a distinct industry competitor) or indirect (those sites that are vying for the same real estate on a SERP but are not necessarily a true competitor that provides a similar solution). Indirect online competition can also come in the form of .gov or .edu sites. B2B sites that are ranking well in the search engines and have a proven solution are effective in dealing with indirect competition due to the relevancy factor.