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Google’s Pay Per Gaze: Traditional Media Channels become Performance Media

on 30 Aug  Posted by Admin  Category: Search Engines  
by Kyle Grant
http://www.mediative.ca

The longtime adage of “I know that 50% of my adveristing is working, I just don’t know which half” may be coming closer to an end. Google is devising a way to track engagement with more traditional advertising channels. Users are usually bombarded with advertisements continuously throughout the day; however, Google’s Pay-Per-Gaze Technology may let advertisers know just how effective their ads are and how their ads stand out from the constant competition for the consumer’s attention.

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