NEW YORK, NY - February 23, 2005 -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today projected in its newly released report, "Vertical Search: Early Marketers Will Reap Rewards of Low Pricing", that the search industry will develop in much the same way historical media markets before it have, with the broad-based search engines spawning a raft of vertical search engines dedicated to specific categories.