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Branding by word of mouth

on 23 Sep  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

In the past few weeks, I’ve looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I’ve looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I’ll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.

The advantages of PHP

on 23 Sep  Posted by Admin  Category: Programming  
by FutureTrend
http://www.futuretrend.co.uk

PHP is one of the fastest growing web scripting languages on the Internet today, and for good reason. PHP (which stands for Hypertext Preprocessor) was designed explicitly for the web. Designed in 1994 to enable the creation of dynamic web pages quickly and easily, PHP has exploded in growth and has been adopted by major vendors such as Linux that have included the language with their web servers. The language is easy to learn and works with a variety of operating systems. PHP’s strong performance, coupled with its modest learning curve, has made it the language of choice for many businesses wanting a cost-effective rapid application development solution for the web.

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