by Kyle Grant
Recently I have read a blog posting about the five secrets PPC agencies don't want you to know. The majority of the blog centered on dissatisfaction from business-to-business (B2B) marketers with PPC agencies. For the most part I agree with the arguments made in the blog posting for the majority of PPC vendors, mainly those who don't 'get it.' The core Search Engine Marketing (SEM) has never been about bidding on keywords and optimizing quality scores, true SEM stems from an in depth understanding of the target customer and the purchase decision process.