Brand Labeling - Building our beliefs

by Admin

19 Aug
 None    Internet Related

by Gord Hotchkiss

Up to now in this series on Search and Branding, I’ve been looking exclusively at how and why we use search engines. But the idea of the series is to show how branding and search can work together. So in this column, I’d like to start from the opposite end of the spectrum: our brand relationships, from a memory retrieval perspective.

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