by Rishi Rajan
http://www.mediative.caWithout much debate, every American shopper and retailer knows that Black Friday is the biggest shopping day of the year. It is observed on the day after Thanksgiving and is regarded by many retailers as the official start of the holiday shopping season. On Black Friday, it is not uncommon to see stores open just before sunrise. After all, retailers spend huge amounts of money on advertising for this day – they want to keep the store open for as long as possible. On this day, it is also not uncommon to see hoards of people waiting outside for hours or even days before the store opens, forming long line-ups – no matter what the weather!