This March 21-22, Innovation Enterprise will play host to the Digital Marketing Innovation Summit, a two-day event taking place in New York. Over the course of the summit, attendees will hear insight from industry leading digital marketing executives, including speakers from PepsiCo, Bloomberg, Microsoft, Pinterest, the UN, Universal Music Group, and The Onion.
As we get properly into the swing of 2017, companies will be implementing their digital marketing strategies for the year. Learning from the mistakes of 2016 will be vital as brands look to stay ahead of the competition; any content strategy for this year should be well thought out with key metrics identified and thorough analytics being drawn to measure impact. The very best digital marketing strategies will have the customer at their core, will look for genuine engagement rather than just reach and enhance the brand identity.