The digital marketers at the Essex-based agency have shared their comments on the findings of research conducted by Searchmetrics.com into the changing influence of search engine ranking factors.
The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 28th June in Econsultancy
, details the results of the Rank Correlation 2013 Study. This year’s report reveals that the importance of keywords in the domain/URL has significantly decreased in comparison to 2012, achieving a correlation score of just 0.03, down from 0.11. As expected, social signals have played a larger role in the ranking process. Google Plus showed the strongest correlation with ranking, followed by Facebook. Twitter and Pinterest on the other hand demonstrated a lower level of correlation.