SEO Risks Associated with IP Based Content Delivery for the Purposes of Usability Testing

by Admin

by Zak Ramdani

Serving users different web experiences based on their location is not only acceptable, but desirable from an SEO perspective so long as this happens to cater to the user’s location. This type of content delivery is usually done on a country-level, where currencies, applicable taxes and laws can vary. Conversely, providing multiple site-wide experiences with drastic changes to available content within one country for the purpose of usability testing can be a cause for concern. Although IP based content delivery for the purposes of website usability testing may not hurt the site at all from an SEO perspective, there are associated risks that could include ranking demotion or being removed from Google’s index altogether, due to the following:

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