by Rob Sullivan
When a business goes online, the first place they look to is usually a search engine - either for free organic listings, or paid listings via one of the major players like Google AdWords or Yahoo!s Overture. And while these are generally the first places one starts, there are many more places which are overlooked.
In addition, as time goes on, and more of the technologies converge, we are sure to see more opportunities online to promote your site. Some of course will cost money, but others will be free. It all depends on how you use them.
Let's get the obvious ones out of the way first: By properly optimizing your site, and making sure it is search engine friendly, you are bound to get free traffic from the engines. While much of the traffic may only be those in the research stage, there will be those who will buy from you. As well, you are building your brand which can be much more important than sales online. Ultimately though a properly executed organic strategy can help you drive great sales.