Paralyzed by Choice

by Admin

03 Jul
 None    Internet Related

by Gord Hotchkiss
In last week’s column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the purchase funnel. Today, I’d like to look at the topic they tackled in the second of the 3 part series, If Customers Ask for More Choice, Don’t Listen.

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