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Paralyzed by Choice

on 03 Jul  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss
 
In last week’s column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the purchase funnel. Today, I’d like to look at the topic they tackled in the second of the 3 part series, If Customers Ask for More Choice, Don’t Listen.
 

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