It is no secret that the keyword phrases that you select will make or break your site. And yet it is also true that most people are terrible at selecting keyword phrases that end up being effective and generating traffic for their sites.
The most common mistake made is to be too ambitious and to select keyword phrases for which you do not stand a chance of generating traffic from. In other words keywords that are way too competitive for them.
Yet with the right understanding and approach any site owner or online entrepreneur can greatly increase he traffic they receive from search engines through keyword phrases.