There are very few marketing methods, if any, that are more effective in generating huge traffic for a web site than relevant links from other web pages and blogs.
These links are the real secret for the huge success that many web sites and blogs have enjoyed for a long time. This is because links tend to last for a long time, constantly sending targeted traffic to a site.
This is the reason why an effective web master has to constantly be thinking of ways and means of generating a constant flow of new links pointed at their site. Actually everything they do should be done with the acquisition of links at the top of the list of objectives that is at the back of their minds.