by Karon Thackston © 2004
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.
Mark Twain said it best. "If I would have had more time, I would have written you a shorter letter." The point. it takes much more skill, and much more time to write short copy than long copy.
Let's go through the process together and I'll show you a few tricks of the trade that have brought me AdWords click through rates of 7.1%, 8.0%. even 25%.