The Virtuous Cycle of SEO

by Admin

12 Sept
 None    Internet Related

by Gord Hotchkiss

Virtuous cycles are anomalies. They fight the universal law of entropy, and for that reason alone, they are worth investigation. Rather than a gradual slide towards dissipation and equilibrium, virtuous cycles build upon themselves, yielding self-sustaining returns cycle after cycle.

In marketing, there are not a lot of virtuous cycles. Most marketing efforts need to be constantly fueled by a steady stream of dollars. The minute the budget tap is closed so is the marketing program. But there are a few, and SEO is one of them, if done correctly. Let’s take a quick look at the elements required to build a truly virtuous cycle.

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