by Gord Hotchkiss
http://www.mediative.caVirtuous cycles are anomalies. They fight the universal law of entropy, and for that reason alone, they are worth investigation. Rather than a gradual slide towards dissipation and equilibrium, virtuous cycles build upon themselves, yielding self-sustaining returns cycle after cycle.
In marketing, there are not a lot of virtuous cycles. Most marketing efforts need to be constantly fueled by a steady stream of dollars. The minute the budget tap is closed so is the marketing program. But there are a few, and SEO is one of them, if done correctly. Let’s take a quick look at the elements required to build a truly virtuous cycle.