15% of US adults with disabilities don’t use the internet. DesignRush reached out to experts to discover if web accessibility improves SEO.
A Pew Research survey shows that 62% of US adults with a disability own a desktop or laptop computer whereas 72% of them own a smartphone. Unlike people with no disabilities, they are three times less likely to use the internet on a daily basis, one of the major reasons being internet inaccessibility. It suggests that most businesses are missing the opportunity to deliver excellent user experience and drive higher web traffic through these audiences.