I was asked by SEMPO (the Search Engine Marketing Professional Organization) to speculate on the future of search marketing. Then came the hard part: Limit it to one column.
The thrilling part of speculating about any aspect of the Internet, particularly search, is its virtually limitless potential. Every day new possibilities open up. I still believe that the Internet, and whatever it eventually morphs into, will be the single biggest factor in history to change our society. It already reaches into every aspect of our lives, and you ain't seen nothin yet! Borders will crumble, the world will be at our fingertips, lines of trade will change completely, and our interactions with others, will change forever.
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?