by Gord Hotchkiss
I was asked by SEMPO (the Search Engine Marketing Professional Organization) to speculate on the future of search marketing. Then came the hard part: Limit it to one column.
The thrilling part of speculating about any aspect of the Internet, particularly search, is its virtually limitless potential. Every day new possibilities open up. I still believe that the Internet, and whatever it eventually morphs into, will be the single biggest factor in history to change our society. It already reaches into every aspect of our lives, and you ain't seen nothin yet! Borders will crumble, the world will be at our fingertips, lines of trade will change completely, and our interactions with others, will change forever.