by Jody Nimetz
http://www.mediative.caWhether you have been in the Search industry for six months or six years, we all understand the value of keyword research. Simply put, the activity of search begins with a keyword query. As a user, you type a series of words or phrases into a Search bar (regardless of which engine you use) to find information. Typically you are looking for information or for an answer to a problem or question that you may have. Search engines then do their best to return the results that they deem most relevant to your keyword query. (On a side note, anyone else think it is funny that when you search for the word “search” in Google that the top result you get is for Bing?)