Over the past six months the viral spread of popular social community Facebook has generated great discussion in the blogosphere. When Facebook was made available to the general public a number of months ago many were opposed to it. Then the "it's not just for kids" viral thing happened and now everyone and their dog is on Facebook. Facebook is not just for kids. I was speaking with Enquiro CEO Gord Hotchkiss the other day and he mentioned that he receives more invites from industry professionals via Facebook than he does from LinkedIn. That's an interesting thought as traditionally very few business executives (or businesses for that matter) participate in social communities outside of LinkedIn. Many businesses feel that there is really no value in participating in social networks. The open distribution platform of Facebook may suggest otherwise.