by Mario Sanchez
Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do your customers usually look for your products and services? In other words: will customers be looking for you on a search engine?
If your business has a local clientele, it is probably not a very effective idea to dedicate resources to getting top search engine rankings.