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Strategy Spotting - How to tell when you find one

on 28 Apr  Posted by Admin  Category: General  

by Gord Hotchkiss
http://www.enquiro.com

The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well thought out strategic plan? Here are some things to look for.

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