Strategy Spotting - How to tell when you find one

by Admin

28 Apr
 None    General

by Gord Hotchkiss

The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well thought out strategic plan? Here are some things to look for.

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