What on earth gave articles such a bad name? The answer is not too difficult to fathom. Anybody can write an article and post it somewhere, which is precisely why there is always a mad rush to write and post like crazy without really understanding exactly what one is doing. Few people, for instance, understand search engine optimization (SEO) and how it works. Matters have been made worse by the fact that leading search engines are constantly altering and adjusting their search engine algorithms to deal with cheats. What this means is that most of what you may have known about search engine optimization barely six months ago, could be obsolete today. So the inevitable results have been pretty predictable for most of those rushing in to post articles for the first time. They hardly end up with any results even after putting in some very hard work. They then quickly jump to the conclusion that articles just don't work in online marketing.