by Andrew Waiserhttp://www.mediative.ca
Today’s most trustworthy brands have created relationships with consumers through experiences that trigger an emotional response. Strong brands like Apple, Nike, Pepsi and Harvard have managed to earn the trust of their customers.
That same level of trust is being emulated by some already-established companies. We see it on a daily basis! Everyone wants to be like Apple. And when it comes to content, everyone wants the brand engagement of Reader’s Digest.