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JupiterResearch Finds Many Search Marketers Are Missing Out by Neglecting Alternative Engines

on 03 Mar  Posted by Admin  Category: News  
NEW YORK, NY - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today revealed that 40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns. According to a new JupiterResearch report entitled: "Engine Selection Strategies: Campaign Expansion Demands Management Tools" authored by Sapna Satagopan, marketers who possess better management technologies are the ones capitalizing on using a broader range of search engines. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.

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