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Brand Beliefs And The Facebook Factor

on 21 May  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss
 
Last week I talked about the power of our beliefs to shape our view of the world around us. I also mentioned how our belief constructs impact our view of brands. As luck would have it, two separate pieces crossed my path this week, both of which provide excellent examples of how we may perceive brands, and how marketers often get it wrong when trying to shepherd a brand through the marketplace.

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