2006 brought us strategies in online marketing that went beyond traditional SEM tactics. In 2007 these latest tactics will become the bare minimum; in this article I will mention a few items that I think businesses should really take advantage of.
Visibility on the internet can now be achieved through Social Bookmarking, RSS (Feed Management) and Blogging rather than just search engines. This is not to say search engines aren't important anymore, rather, you should know there are many more short term options available. These options all revolve around the exposure of content through syndication and sharing which basically allows anyone to capitalize on these opportunities.