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Google’s Reasonable Surfer Patent: Interlinking, Link Building and SEO Strategy Implications

on 22 Jun  Posted by Admin  Category: Search Engines  
by Tina Kells
http://www.enquiro.com

Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community.

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