Google’s Reasonable Surfer Patent: Interlinking, Link Building and SEO Strategy Implications

by Admin

22 Jun
 None    Search Engines

by Tina Kells

Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community.

News Categories