by Elsa Brink
http://www.mediative.ca

A great functionality that was introduced to the Bing Ads interface is the ability to duplicate your Google AdWords campaigns through their Bing campaign import tool. The tool interfaces with the Google API directly and allows you to select your campaigns after using your Google account to log in and navigate to your account.

Once the appropriate campaigns have been selected to import, Bing does all the heavy lifting for you generating all the appropriate campaigns and copying over most of the settings.

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