You probably haven't given a lot of thought lately to vertical search results, that thin sliver of search real estate that is sandwiched between the top sponsored ads and the top organic ads that generally shows a few lines of news results, or local, or products. I have. Don't panic, there's really no reason why you should have. It's really just a sad comment on my day to day activities. But I've noticed some things, and I think its incumbent upon me to share them with you. So let's get vertical for a few moments, shall we?